1 in 8 Billion privacy policy

What this policy covers

This policy covers the Worldborn apps for Android and iOS and the website 1in8billion.game (together, “the game”). “We” means the developer of the game. You can reach us at support@1in8billion.game.

Data on your device

There are no accounts: we never ask for your name, email or phone number. Your current life, past lives, your answers to the game’s questions, last words and settings are stored only in the app’s or browser’s storage on your device. We do not receive them and cannot see them.

Analytics on the websites

The website 1in8billion.game uses Google Analytics 4. It sets cookies and collects anonymised usage data: which pages are opened, actions such as starting a life or tapping Share, device and browser type, language and approximate location at country or city level. Google Analytics 4 does not store IP addresses. We only look at aggregate numbers and never try to identify you.

The data is processed by Google: https://policies.google.com/privacy. Event data is kept in our account for no longer than 14 months. You can switch analytics off by blocking cookies in your browser settings or with Google’s opt-out add-on: https://tools.google.com/dlpage/gaoptout.

Analytics in the apps

The apps use Google Analytics for Firebase. It collects usage data: a random app instance ID created when the app is installed, events such as screens viewed, starting and ending a life and sharing, the game language, device model, operating system and app version, and approximate location at country or city level, derived from the IP address (the IP address itself is not stored). On Android it also receives the advertising ID; on iOS it receives the advertising identifier (IDFA) only if you allow tracking. This data contains no name, email or account, and your lives stay on your device.

The data is processed by Google LLC: https://policies.google.com/privacy. We only look at aggregate reports and never try to identify you; event data is kept for no longer than 14 months. Clearing the app’s data or reinstalling the app gives it a new app instance ID.

Ads on the websites

The website 1in8billion.game shows ads, which keep the game free. The ads are served by Google AdSense and by Ezoic Inc., an ad management platform, together with their advertising partners. Ads in the apps are described in “Ads in the apps”.

To show and measure ads, limit how often you see the same ad and prevent fraud, Google, Ezoic and their partners use cookies, web beacons and similar technologies and receive information such as your IP address, device and browser type, language, the page you are on and your approximate location. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our websites or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to our websites and/or other sites on the internet. These companies may process the data in other countries, including the United States, under their own privacy policies.

If you are in the European Economic Area, the United Kingdom or Switzerland, a consent message from Ezoic or Google appears on your first visit and asks before cookies are used for purposes that need your consent, such as personalised ads. You can accept, refuse, or choose by purpose and by partner. If you refuse, you still see ads, but they are not personalised. To change your choice, clear the cookies and site data of the website in your browser and reload the page: the message will appear again.

How Google uses information from sites that use its services: https://policies.google.com/technologies/partner-sites. You can turn off personalised Google ads in Ads Settings: https://adssettings.google.com. Ezoic’s privacy policy: https://www.ezoic.com/privacy-policy/. Ezoic’s advertising partners, with links to their privacy policies: https://www.ezoic.com/privacy-policy/advertising-partners/. You can opt out of personalised ads from many companies at https://optout.aboutads.info and https://www.youronlinechoices.eu, and block third-party cookies in your browser settings.

If you live in California or another US state with a consumer privacy law: we do not sell personal information for money, but letting ad partners collect identifiers through cookies or the advertising ID for personalised ads may count as “selling” or “sharing” under those laws. You can opt out with the tools above, with the settings described in “Ads in the apps”, or by writing to support@1in8billion.game.

Ads in the apps

The apps from the App Store and Google Play show ads from Google AdMob, which keep the game free: a full-screen ad between lives (never after your first life, and at most once every 3 minutes) and a banner at the bottom of the home screen and of the results screen at the end of a life. There are never ads during a life. The Android app from RuStore shows no ads.

To show and measure ads, limit how often you see the same ad and prevent fraud, Google and its partners receive information such as your IP address, device model, operating system, language, app version, approximate location and, if available, the advertising identifier. Ads can be personalised, that is chosen based on your activity in other apps and on other websites, only with the advertising identifier and, where it is required, your consent. Otherwise you see non-personalised ads chosen by context, such as the app and your approximate location. Google may process the data in other countries, including the United States. How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites; Google’s privacy policy: https://policies.google.com/privacy.

On iOS, the app asks for permission to track (App Tracking Transparency). The IDFA is used only if you allow it; if you do not, ads are not personalised. You can change your choice at any time in Settings → Privacy & Security → Tracking. On Android, AdMob uses the Android advertising ID. You can reset or delete it at any time in the device settings: Settings → Google → Ads, or Settings → Privacy → Ads, depending on the device.

If you are in the European Economic Area, the United Kingdom or Switzerland, the app shows Google’s consent form (IAB TCF) before any ads and asks before data is used for purposes that need your consent, such as personalised ads. If you refuse, you still see ads, but they are not personalised. You can change your choice at any time with the “Ad privacy” link in the app’s settings.

Playing online with friends

When you create a room or join one with a code, the nickname you typed and snapshots of your game are sent to our room server: your character’s name, country, age, key events, stats and life summary, plus reactions from other players. Only the players in that room can see them.

A room is deleted automatically 48 hours after its last activity, together with the nicknames, snapshots and reactions. Rooms are not linked to any account.

Notifications

If you allow room notifications in the app, your device’s push token (issued by Apple or Google) is stored on our server with your room membership and deleted together with the room. It is used only to tell you about what happens in that room.

The optional daily reminder is a local notification: it is scheduled on your device and never sends anything anywhere.

Sharing and links

When you share a birth or a life, the text, image and link go only where you send them. The link contains a birth code (so a friend can live the same life) and source tags, but no personal data.

Server logs

Like any web server, our servers keep technical request logs (IP address, time, requested address, browser). They are kept for a limited time and used only to protect against abuse and to fix errors.

What we do not do

We do not sell your data for money and do not give advertisers your lives, your answers or your room data. We do not build player profiles ourselves and do not use data to make automated decisions about you. The ads on the websites are chosen by Google, Ezoic and their partners, and the ads in the apps by Google and its partners, as described in “Ads on the websites” and “Ads in the apps”.

Delete your data

In the app: the “Delete all” button on the home screen removes your past lives. To erase everything at once, clear the app’s data (Android: Settings → Apps → Worldborn → Storage → Clear data) or uninstall the app (iOS and Android). Usage statistics already sent to Google Analytics are not linked to your name or an account and are deleted automatically within 14 months.

On the websites: clear the site data in your browser settings. This removes your lives, the analytics cookies and your saved consent choice. Cookies that ad partners set from their own domains are removed when you clear all cookies in your browser; you can also use the opt-out links in “Ads on the websites”.

Rooms, nicknames, snapshots and push tokens are deleted automatically 48 hours after the last activity in the room. If you want a room deleted sooner, write to support@1in8billion.game with the room code.

Children

The game is not directed at children under 13, and we do not knowingly collect children’s data. If you believe a child has sent us any data, contact us and we will delete it.

Your rights

Depending on where you live, you may have the right to know what data about you is held, to correct or delete it and to object to its processing. Since there are no accounts, almost all of the data is already under your control on your device. If you have given consent, for example to personalised ads, you can withdraw it at any time as described in “Ads on the websites” and “Ads in the apps”. You also have the right to complain to the data protection authority in your country. For any request, write to support@1in8billion.game.

Changes

If we change this policy, the new version will appear on this page with a new “last updated” date.